Saturday, March 22, 2008

Box Office: Horton targets Third Best Easter Weekend Ever

Horton Hears A Who

Easter weekend will be a triumph for Horton and his tiny friends in Who-ville. Fox's animated Dr. Suess adaptation Horton Hears a Who enjoyed a great Good Friday, adding $11.3M, and the well-reviewed family film will register an estimated $28.15M in ticket sales for the weekend, giving it a second consecutive weekend win.

Despite the fact that Horton is in its 2nd weekend, it will still likely post the all-time 3rd-best Easter weekend in modern box office history.

ALL-TIME BEST EASTER WEEKEND BOX OFFICE PERFORMERS
1. Scary Movie - $40.2M
2. Panic Room - $30M
3. Horton Hears a Who - $28.15M (estimate)
4. The Matrix - $27.7M
5. Liar, Liar - $25.3M
6. Anger Management - $25M
7. Blades of Glory - $22.5M
8. Guess Who - $20.6M
9. Ice Age: The Meltdown - $20M
10. U-571 - $19.5M

By Monday morning, Horton Hears a Who, featuring the voices of Jim Carrey, Steve Carell and Carol Burnett, will have an estimated domestic cume of $89.52M, giving it the all-time 3rd best 10-day performance for a movie opening in the month of March.

ALL-TIME BEST 10-DAY GROSSES FOR MOVIES OPENING IN MARCH
1. 300 - $129.1M
2. Ice Age: The Meltdown - $115.7M
3. Horton Hears a Who - $89.52M (estimate)
4. Ice Age - $87.2M
5. Wild Hogs - $77M

If the weekend projection hold, Horton will also have posted the all-time 12th-best 10-day gross for an animated film in box office history.

ALL-TIME BEST 10-DAY GROSSES FOR ANIMATED FILMS
1. Shrek the Third - $203.3M
2. Shrek 2 - $184.8M
3. Finding Nemo - $144M
4. The Incredibles - $143.2M
5. The Simpsons Movie - $128M
6. Monsters Inc. - $122.1M
7. Cars - $117M
8. Ice Age: The Meltdown - $115.7M
9. Ratatouille - $109.5M
10. Madagascar - $100.3M
11. Happy Feet - $99.2M
12. Horton Hears a Who - $89.52M (estimate)
13. Shark Tale - $87.3M
14. Ice Age - $87.2M
15. Toy Story 2 - $80.4M

Tyler Perry is quickly becoming the model of box office consistency. His new film, Meet the Browns (Lionsgate), registered a solid $7.7M on Friday, which will likely translate to an opening weekend of just over $20M. Although that's well off of his career high of $30M for Madea's Family Reunion, his 2nd film, this would give Perry his 4th $20M+ opening in 5 attempts.

ALL-TIME TYLER PERRY OPENINGS
1. Tyler Perry's Madea's Family Reunion - $30M opening
2. Diary of a Mad Black Woman - $21.9M opening
3. Tyler Perry's Why Did I Get Married - $21.3M opening
4. Tyler Perry's Meet the Browns - $20.1M opening (estimate)
5. Tyler Perry's Daddy's Little Girls - $11.2M opening

Fox's horror flick Shutter was #3 on Friday with $4.4M compared to $4M for Drillbit Taylor (Paramount). The poorly-reviewed Owen Wilson vehicle will most likely finish 3rd for the weekend, narrowly edging Shutter, which wasn't screened for critics. Both of the new wide releases should crack $10M for the holiday 3-day.

Sundance Film Festival Audience Award winner Under the Same Moon (Weinstein) is receiving a warm reception at 266 locations. The well-reviewed drama, which opened on Wednesday, grabbed $620,000 or so on Friday, and it should crack $2M for the weekend. That would translate as a $7,800+ Per Theatre Average.

A large number of specialty films hit the market this weekend, and several are noteworthy. The documentary Planet B-Boy (Elephant Eye Films), about a break dancing competition in Europe, seized $12,000 at 2 locations on Friday for a $6,000 PTA. That could mean as much as a $16,000 per screen for the weekend. The Korean film Boarding Gate (Magnolia) appears headed for a $13,000 take at its single 3-day engagement, and the Oscar winner The Counterfeiters (Sony Classics) and Meet the Browns will both figure prominently in the weekend PTA race. Here's a rough early estimate of the likely 10 best Per Theatre performers for the weekend.

EXCLUSIVE FANTASY MOGULS EARLY 3-DAY PTA ESTIMATES
1. Planet B-Boy (Elephant Eye Films) - $16,000 PTA
2. Boarding Gate (Magnolia) - $13,000 PTA
3. The Counterfeiters (Sony Classics) - $10,653 PTA
4. Tyler Perry’s Meet the Browns (Lionsgate) - $10,020 PTA
5. Love Songs (IFC Films) - $10,000 PTA
6. FLOW: For Love of Water (Independent) - $8,313 PTA
7. Under the Same Moon (Weinstein) - $7,808 PTA
8. Horton Hears a Who (Fox) - $7,107 PTA
9. Race (UTV Communications) - $6,875 PTA
10. The Grand (Anchor Bay) - $6,500 PTA

EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. Horton Hears a Who (Fox) - $11.3M - $2,853 PTA - $72.6M
2. NEW - Tyler Perry's Meet the Browns (Lionsgate) - $7.7M - $4,200 PTA - $7.7M cume
3. NEW – Shutter (Fox) - $4.4M - $1,440 PTA - $4.4M cume
4. NEW – Drillbit Taylor (Paramount) - $4M - $1,200 PTA - $4M cume
5. 10,000 B.C. (Warner Bros) - $3.2M - $926 PTA - $70.6M cume
6. College Road Trip (Disney) - $1.95M - $757 PTA - $29.3M cume
7. Never Back Down (Summit) - $1.9M - $696 PTA - $13.8M
8. Vantage Point (Sony) - $1.4M - $659 PTA - $62.8M cume
9. The Bank Job (Lionsgate) -$1.3M - $806 PTA - $16.6M cume
10. Doomsday (Universal) - $745,000 - $385 PTA - $7.4M cume
11. The Other Boleyn Girl (Sony) - $720,000 - $606 PTA - $21.2M cume
12. NEW – Under the Same Moon (Weinstein) - $620,000 - $2,331 PTA - $1.34M
13. Miss Pettigrew Lives for a Day (Focus) - $435,000 - $819 PTA - $6.4M cume
14. Semi Pro (New Line) - $420,000 - $367 PTA - $31.6M cume
15. Spiderwick Chronicles (Paramount) - $400,000 - $326 PTA -$66.9M cume
*NEW – Race (UTV Communications) - $225,000 - $2,200 PTA - $225,000 cume
*In Bruges (Focus) - $155,000 - $718 PTA - $5.6M cume
*The Counterfeiters (Sony Classics) - $120,000 - $2,449 PTA - $1.4M cume
*Funny Games (Warner Independent) - $80,000 - $276 PTA - $849,000 cume
*No Country For Old Men (Miramax) - $70,000 - $306 PTA - $73.9M
*There Will Be Blood (Paramount Vantage) - $65,000 - $290 PTA - $39.5M cume
*The Band’s Visit (Sony Classics) - $60,000 - $984 PTA - $1.4M cume
*Married Life (Sony Classics) - $33,000 - $1,269 PTA - $248,000
*NEW – The Hammer (International Film Circuit) - $31,000 - $1,542 PTA - $31,000 cume
*Paranoid Park (IFC Films) - $26,000 - $722 PTA - $202,000 cume
*CJ7 (Sony Classics) - $14,000 - $667 PTA - $134,000 cume
*Snow Angels (Warner Independent) - $13,000 - $867 PTA - $69,000 cume
*NEW – Planet B-Boy (Elephant Eye Films) - $12,000 - $6,000 PTA - $12,000 cume
*NEW – Sleepwalking (Overture) - $7,000 - $101 PTA - $71,000 cume
*NEW – Love Songs (IFC Films) - $6,000 - $3,000 PTA - $6,000 cume
*NEW – The Grand (Anchor Bay) - $4,154 - $2,077 PTA - $4,154 cume
*NEW – Boarding Gate (Magnolia) - $3,851 - $3,851 PTA - $3,851 cume
*NEW – FLOW: For Love of Water (Independent) - $2,771 - $2,771 PTA - $2,771 cume
*NEW – Irina Palm (Strand) - $1,220 - $1,220 PTA - $1,221 cume
*NEW – Shelter (Regent) - $1,215 - $1,215 PTA - $1,215 cume
*NEW - Poisoned by Polonium (Kino) - $624 - $624 PTA - $624 cume
*NEW – Kenny (Arcangelo) - $262 - $262 PTA - $262 cume
*NEW – Resolved (Independent) - $42 - $42 PTA - $42 cume
*NEW – At the Death House Door (Independent) - $14 - $14 PTA - $14 cume

EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES
1. Horton Hears a Who (Fox) - $28.15M - $7,107 PTA - $89.52M
2. NEW - Tyler Perry's Meet the Browns (Lionsgate) - $20.1M - $10,020 PTA - $20.1M cume
3. NEW – Drillbit Taylor (Paramount) - $10.72M - $3,508 PTA - $10.72M cume
4. NEW – Shutter (Fox) - $10.56M - $3,836 PTA - $10.56M cume
5. 10,000 B.C. (Warner Bros) - $9.25M - $2,678 PTA - $76.7M cume
6. College Road Trip (Disney) - $7.11M - $2,764 PTA - $34.4M cume
7. Never Back Down (Summit) - $5.41M - $1,984 PTA - $17.3M
8. Vantage Point (Sony) - $4.76M - $2,241 PTA - $66.2M cume
9. The Bank Job (Lionsgate) -$4.61M - $2,861 PTA - $19.9M cume
10. The Other Boleyn Girl (Sony) - $2.41M - $2,030 PTA - $22.9M cume
11. Doomsday (Universal) - $2.27M- $1,173 PTA - $8.9M cume
12. NEW – Under the Same Moon (Weinstein) - $2.07M - $7,808 PTA - $2.8M
13. Spiderwick Chronicles (Paramount) - $1.6M - $1,309 PTA -$68.1M cume
14. Miss Pettigrew Lives for a Day (Focus) - $1.52M - $2,867 PTA - $7.5M cume
15. Semi Pro (New Line) - $1.38M - $1,212 PTA - $32.5M cume
*NEW – Race (UTV Communications) - $660,000 - $6,875 PTA - $660,000 cume
*In Bruges (Focus) - $575,000 - $2,662 PTA - $6M cume
*The Counterfeiters (Sony Classics) - $522,000 - $10,653 PTA - $1.8M cume
*The Band’s Visit (Sony Classics) - $267,000 - $4,377 PTA - $1.6M cume
*Funny Games (Warner Independent) - $252,000 - $869 PTA - $1M cume
*No Country For Old Men (Miramax) - $250,000 - $1,092 PTA - $74.1M
*There Will Be Blood (Paramount Vantage) - $245,000 - $1,094 PTA - $39.7M cume
*Married Life (Sony Classics) - $122,000 - $4,692 PTA - $337,000
*Paranoid Park (IFC Films) - $91,000 - $2,528 PTA - $268,000 cume
*NEW – The Hammer (International Film Circuit) - $78,000- $3,900 PTA - $78,000 cume
*Snow Angels (Warner Independent) - $46,000 - $3,067 PTA - $102,000 cume
*CJ7 (Sony Classics) - $41,000 - $1,952 PTA - $161,000 cume
*NEW – Planet B-Boy (Elephant Eye Films) - $32,000 - $16,000 PTA - $32,000 cume
*Sleepwalking (Overture) - $24,000 - $348 PTA - $88,000 cume
*NEW - Love Songs (IFC Films) - $20,000 - $10,000 PTA - $20,000 cume
*NEW – The Grand (Anchor Bay) - $13,000 - $6,500 PTA - $13,000 cume
*NEW – Boarding Gate (Magnolia) - $13,000 - $13,000 PTA - $13,000 cume
*NEW – FLOW: For Love of Water (Independent) - $8,313 - $8,313 PTA - $8,313 cume
*NEW – Irina Palm (Strand) - $4,270 - $4,270 PTA - $4,270 cume
*NEW – Shelter (Regent) - $3,645- $3,645 PTA - $3,645 cume
*NEW – Poisoned by Polonium (Kino) - $1,716 - $1,716 PTA - $1,716 cume
*NEW – Kenny (Arcangelo) - $668 - $668 PTA - $668 cume
*NEW – Resolved (Independent) - $116 - $116 PTA - $116 cume
*NEW – At the Death House Door (Independent) - $39 - $39 PTA - $39 cume

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